Do you Cross Sell your Listings???? For example I got a sign call on a 3/1 no garage beautiful pool Home in Dunedin, List price 234,900. Caller says "oh, that's a little higher than we were hoping for", So I say, well if you are looking for a beautiful home with a detached 2+Car Garage with a Gorgeous Pool, You need to see my listing on Overbrook its listed for $179,900. So they get directions, and while we are chatting they mention that they wouldn't mind one that needs a little work, because they are quite handy and Cabinet makers... and they were really looking around $150K, so I say to bad you weren't looking in Palm Harbor, I just got a beautiful new listing priced at $150K, the Bathrooms are a little Dated, but its clean & move in. There response was oh were looking in Palm Harbor too, So I say "do you have an email address I would be happy to email you this listing". Ta DaH, that's the way to convert a sign call, now I have Name # and Email address, they are driving by my listing in Clearwater, and will have an email on my Palm Harbor Listing when they get home. So let me ask you, Do you sound that Knowledgeable in the inventory when you get sign calls????? What is your sign call conversion rate? Mine is running +60% not bad for a down market! :)